Despite some studies showing us that THC is actually bad for those fighting off COVID-19, during this great American lock-down cannabis sales are thriving, providing an opportunity for the industry as many states have deemed marijuana essential, just like grocery stores and gas stations.

This has been a boon for retailers and also an uptick for the brands they carry, but also gives the cannabis industry a window to gain larger acceptance with the consumer public.

Cannabis Deemed Essential

Millions of Americans are looking for something today to provide some mental relief, and meanwhile, medical marijuana can be used to help ease anxiety and help manage an uncertain world.

“What’s important is that cannabis is considered medicine, and people need access to medicine during this time,” said Chanda Macias, of the Washington, D.C. based National Holistic Healing Center, and a board member of the National Cannabis Roundtable advocacy group.